Articles liés à 12 Publicity Mistakes that Keep Marketers Poor

12 Publicity Mistakes that Keep Marketers Poor - Couverture souple

Bradford Ph.D., Dennis E.

 
9781940487168: 12 Publicity Mistakes that Keep Marketers Poor
Couverture souple
ISBN 10 : 1940487161 ISBN 13 : 9781940487168
Editeur : Ironox Works, Incorporated, 2014

Synopsis

Once you understand and absorb the simple lessons presented here, you will never again have to rely solely on advertising to keep prospect attracted. Why is this important? Publicity is better than advertising. There are two reasons for this: First, it is much more credible than advertising. If you appear in a positive light in a newspaper article or on a radio, television or online interview, that newspaper, station, or interviewer is giving you an implied endorsement. Such endorsements are much more effective than advertisements because, like testimonials, they are third-party. Since it is not self-interested, what someone else says about you is always perceived as more truthful than what you say about yourself. Second, unlike advertising, publicity doesn’t cost any money. Since you didn’t pay for the implied endorsement, this enhances its value. You will not only learn to avoid making classic publicity mistakes, but you'll also learn where to go if you need some help.

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À propos de l'auteur

There's a brief biography on my Author Central page. http://www.amazon.com/-/e/B0047EI11A

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Éditeur
Ironox Works, Incorporated
Date d'édition
2014
Langue
anglais
ISBN 10 
1940487161
ISBN 13 
9781940487168
Reliure
Broché
Numéro d'édition
1
Nombre de pages
44
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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