The Last Human Marketer: Turning AI Into Stories that Win Customers - Couverture souple

Porter, Josh

 
9781940498638: The Last Human Marketer: Turning AI Into Stories that Win Customers
Couverture souple
ISBN 10 : 1940498635 ISBN 13 : 9781940498638
Editeur : Juxtabook Press, 2026

Synopsis

When Kratos, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to “optimize” the company by eliminating the entire marketing department.

The only human spared is Brooke Grayhawk, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code. Her unlikely partner is Rani Patel, a no-nonsense Customer Success rep who knows the customer’s voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.

Part business parable and part marketing handbook, The Last Human Marketer follows Brooke’s struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth.

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À propos de l'auteur

Josh Porter brings 20 years of cross-functional go-to-market experience across enterprise software, fi nancial services, and high-growth startups, with nearly a decade focused on marketing AI products. He has led growth and product marketing initiatives at companies like Google and several AI scale-ups. Today, Josh runs Thunderwolf Consulting, where he helps growth-stage AI companies sharpen positioning, craft compelling product narratives, and build go-to-market strategies that turn complex technology into clear market momentum.Josh lives in New York with his wife and three young kids, which means he is very comfortable operating in environments that are loud, unpredictable, and full of strong opinions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Juxtabook Press
Date d'édition
2026
Langue
anglais
ISBN 10 
1940498635
ISBN 13 
9781940498638
Reliure
Broché
Nombre de pages
270
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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