No Hype Branding: 5 Easy Steps to Build a Brand with Impact - Couverture souple

Paradies, Chris

Couverture souple

ISBN 10 : 1941102239 ISBN 13 : 9781941102237

Editeur : Paradies Publishing Company, 2015

Synopsis

Are you the owner of small business or the prospective owner of a startup? Are you concerned that you haven’t done enough to protect your ideas, creative expression and innovation from copying and theft? Are you trying to build a brand that adds sales and increases profit? If you relate to any of these, then, read on. This FieldGuide is meant for you. Lessons, in life and in business, can be learned the hard way or the easy way. I have been blessed to learn many of the hardest lessons the easy way, by counseling hundreds of entrepreneurs during more than 15 years as an IP attorney. I am offering this powerful FieldGuide, so, you can learn from my experience. This is volume 1 in the series “lessons from an intellectual property attorney, entrepreneur & co.Starters facilitator.” My unique background and experience provides a distinct advantage when addressing branding, and I distill the 5 easy steps for you to build an impactful brand from lessons learned helping others to grow the value of their IP portfolios and brands and as an entrepreneur, myself. I created the Own what you grow! and IP gardening programs for my clients and small businesses that I mentor, who all needed timely, concise information that could be used to own, protect and grow the value of their intellectual property (IP) and to transfer the value of their IP to their brand. This is an expensive proposition if you have to hire an IP attorney, but you can’t afford not to own your IP. If you don’t own your IP, then somebody else does! Building an impactful brand landscape is the first step toward truly owning your brand and your IP. If you are like I was, just a few years ago, then every hour spent working on your business is an hour that you aren’t getting paid for working in your business. In a few minutes, this FieldGuide will give you 5 easy steps for you to take, which will build the value of your brand. This FieldGuide will focus you on making your brand emotionally resonate with your customer and turning your branding into impactful branding that sticks with your customer.

A propos du livre

À propos de l?auteur

Chris Paradies is an intellectual property attorney, registered patent attorney, entrepreneur, co.Starters facilitator, author and international speaker. He created the Own what you grow! and IP gardening programs for business owners in response to a demand for timely, concise information needed for his clients to take action to own, protect and grow the value of their intellectual property (IP). Chris graduated from West Point, earned a Ph.D. from Rensselaer Polytechnic Institute, and received his law degree, summa cum laude. He has advised hundreds of businesses about IP and branding for more than 15 years. He is a frequent speaker on topics relating to IP, and he provides live, online video training about branding and IP, including a live, 90-minute training entitled No Hype Branding. He is passionate about helping business owners, especially small business owners, and volunteers as a mentor at TEC Garage, as a co.Starters facilitator and as the chair of the board of directors for the Tampa Bay Innovation Center.

Détails de l'édition

• Éditeur: Paradies Publishing Company
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1941102239
• ISBN 13: 9781941102237
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 52
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg