Lessons from the Road: Musicians As Business Leaders - Couverture souple

Pasternack, Todd

 
9781941729243: Lessons from the Road: Musicians As Business Leaders

Synopsis

It's tough to measure success for something that doesn't exist yet

The language of music meets the language of business in this unorthodox examination of the influences and impact that creativity, improvisation, and collaboration have within an organization.

Using interviews with successful business people who also were (or still are) professional musicians, musician/ad tech thought-leader Todd Pasternack takes readers through Lessons From The Road: Musicians As Business Leaders using real-world stories "from the road" to help today's business leaders find fresh ideas to bring back to their organizations to create innovative products and solutions, build stronger teams, and more quickly connect dots in unexpected and valuable ways.

Featuring Interviews with:

  • Rob Avery, Scala, Digitas Health and bass player for Boysetsfire
  • Jimmy Chamberlin, CEO of Blue J Strategies and drummer for the Smashing Pumpkins
  • Reid Genauer, CMO at Magisto and guitar and vocals for Assembly of Dust
  • Anurag Gulati, Uber, Facebook, studio owner and engineer
  • Cat Kolodij, Progressive Insurance, guitar and vocals for Working
  • Michael Lowenstern, R/GA, bass clarinet
  • Naomi Margolin, Armada Global, vocalist with Sam Moore and Mark Newman Band
  • Glenn Rosenstein, Wealthpoint Financial Group, record label president and record producer
  • Derek Richmond, Prettybird, guitarist
  • Al Schnier, guitar and vocals for moe.
  • Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    À propos des auteurs

    VP, professional services at Scala/VP, mobile strategy at Digitas Health/guitarist and bass for Boysetsfire and Son and Heir

    CEO at Blue J Strategies/CEO at LiveOne/drummer for Smashing Pumpkins and record producer

    CMO at Magisto/guitar and vocals for Assembly of Dust

    Global business development partnerships manager at Uber/global partnerships at Facebook/studio owner and engineer

    Marketing strategy and experience at Progressive Insurance/SVP, brand planning director at Arnold Worldwide/guitar and vocals for Working

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.