The Essentials of Business Research, Second Edition - Couverture souple

Lawrence S. Silver; Robert E. Stevens; Courtney R. Kernek

 
9781942041474: The Essentials of Business Research, Second Edition
Couverture souple
ISBN 10 : 1942041470 ISBN 13 : 9781942041474
Editeur : Academic Media Solutions, 2018

Synopsis

The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Academic Media Solutions
Date d'édition
2018
Langue
anglais
ISBN 10 
1942041470
ISBN 13 
9781942041474
Reliure
Taschenbuch
Numéro d'édition
2
Coordonnées du fabricant
non disponible
Personne responsable
non disponible