Essentials of Business Research - Couverture souple

Lawrence Silver; Robert Stevens; Courtney Kernek

Couverture souple

ISBN 10 : 1942041489 ISBN 13 : 9781942041481

Editeur : Academic Media Solutions, 2017

Synopsis

The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.

Détails de l'édition

• Éditeur: Academic Media Solutions
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1942041489
• ISBN 13: 9781942041481
• Reliure: Paperback
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible