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Bulletproof Your Copywriting: 12 Sales Copy Legal Dangers And How To Avoid Them - Couverture souple

Young Esq., Mike

 
9781942226062: Bulletproof Your Copywriting: 12 Sales Copy Legal Dangers And How To Avoid Them
Couverture souple
ISBN 10 : 1942226063 ISBN 13 : 9781942226062
Editeur : Hokkaido Ventures LLC, 2022

Synopsis

In this Quick Legal Guide to copywriting, Business Lawyer Mike Young reveals what every copywriter should know to protect themselves when crafting sales copy for products and services.

Whether you’re writing copy for your own business, an employer, or on behalf of a client, this concise guide will show you how to legally:

  • Shield yourself from personal liability
  • Use swipe files
  • Protect sales copy ownership
  • Recycle copy for use on other copywriting projects
  • Identify and disclose material connections
  • Avoid trouble when writing for B2B and B2C markets
  • Prevent false and deceptive claims
  • Make claims that don’t get you (or your client) sued
  • Use pseudonyms and celebrity endorsements

…and much more.

Instead of a long treatise, this is a concise guide written in plain English designed to reduce lawsuits and government investigations. Refer to as-needed whether you’re an amateur or professional copywriter.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Hokkaido Ventures LLC
Date d'édition
2022
Langue
anglais
ISBN 10 
1942226063
ISBN 13 
9781942226062
Reliure
Broché
Nombre de pages
55
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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