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The Death of Content As King: How a Data Democracy Has Revolutionized Marketing - Couverture souple

Hinderliter, Jon

 
9781943226542: The Death of Content As King: How a Data Democracy Has Revolutionized Marketing
Couverture souple
ISBN 10 : 1943226547 ISBN 13 : 9781943226542
Editeur : Tactical 16, 2020

Synopsis

No king rules forever. Since the early days of the internet, content marketing has been the battle cry of countless marketing experts promising free consumer attention forever in return for creating quality content. However, the platforms that dominate search, social, and e-commerce use data-powered algorithms to drive personalized experiences for billions of users and is now where the majority of advertising dollars are spent. A once in a century paradigm shift has occurred that requires new strategies for organizations to survive this data revolution. The Death of Content as King is a methodically researched guide that helps you embrace data, not as the new king, but as the voice and vote of the consumer in this new era of data democracy

WINNER: New York City Big Book Award 2021 - Social Media category
WINNER: International Impact Book Award 2021 - Marketing category
WINNER: 15th Annual National Indie Excellence Award 2021 - Marketing & Public Relations category
WINNER: Pinnacle Achievement Award Best Book 2021 - Marketing category
WINNER: Literary Titan Gold Book Award 2021
FINALIST: Independent Author Network Book of the Year Awards 2021 - Business/Sales/Finance category

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À propos de l'auteur

Jon Hinderliter is the Director of Marketing and Communications for University College at Washington University in St. Louis where he manages integrated marketing strategies to help adult learners experience the impact of earning a world-class education. With over a decade of experience in data-driven marketing, he has managed hundreds of digital marketing campaigns, websites, social media properties, and mobile apps. He has a master's from Southern Illinois University Edwardsville where he wrote about the impact of fake blogs in 2010 and predicted the possibility of foreign influence on social media. Jon is a veteran, who retired in 2018 after 20 years from the U.S. Coast Guard Reserve with four years of active duty service after 9/11.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Tactical 16
Date d'édition
2020
Langue
anglais
ISBN 10 
1943226547
ISBN 13 
9781943226542
Reliure
Broché
Nombre de pages
196
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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