Services Marketing: People, Technology, Strategy - Couverture souple

Wirtz, Jochen; Lovelock, Christopher

Couverture souple

ISBN 10 : 1944659013 ISBN 13 : 9781944659011

Editeur : World Scientific Publishing Co Inc (USA), 2016

Synopsis

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

A propos du livre

À propos de l'auteur

<p><b>Jochen Wirtz</b> is Professor of Marketing at the National University of Singapore (NUS) and an international fellow of the Service Research Center at Karlstad University, Sweden. Dr Wirtz holds a PhD in services marketing from the London Business School and has worked in the field of services for more than 25 years.</p><p>Professor Wirtz was the founding director of the dual degree UCLA-NUS Executive MBA Program (ranked fourth globally in the Financial Times 2015 EMBA rankings, and third in the EIU 2015 rankings) from 2002 to 2014, an Associate Fellow at the Saïd Business School, University of Oxford from 2008 to 2013, and a founding member of the NUS Teaching Academy (the NUS think-tank on education matters) from 2009 to 2015.</p><p>The late <b>Christopher Lovelock</b> was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. From 2001 to 2008, he had been an adjunct professor at the Yale School of Management, where he taught services marketing in the MBA program.</p><p>After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J Walter Thompson Co. and then in corporate planning with Canadian Industries Ltd. in Montreal. Later, he obtained an MBA from Harvard and a PhD from Stanford, where he was also a postdoctoral fellow.</p>

Détails de l'édition

• Éditeur: World Scientific Publishing Co Inc (USA)
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1944659013
• ISBN 13: 9781944659011
• Reliure: Broché
• Nombre de pages: 800
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible