Articles liés à Developing Service Products And Brands

Developing Service Products And Brands - Couverture souple

Livre 6 sur 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659158: Developing Service Products And Brands
Couverture souple
ISBN 10 : 1944659153 ISBN 13 : 9781944659158
Editeur : WS PROFESSIONAL, 2017

Synopsis

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the third volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
WS PROFESSIONAL
Date d'édition
2017
Langue
anglais
ISBN 10 
1944659153
ISBN 13 
9781944659158
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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