Service Marketing Communications - Couverture souple

Wirtz, Jochen

Couverture souple

ISBN 10 : 1944659218 ISBN 13 : 9781944659219

Editeur : WS PROFESSIONAL, 2017

Synopsis

Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. Service Marketing Communications is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Détails de l'édition

• Éditeur: WS PROFESSIONAL
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1944659218
• ISBN 13: 9781944659219
• Reliure: Broché
• Nombre de pages: 80
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne