Service Marketing Communications - Couverture souple

Livre 3 sur 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659219: Service Marketing Communications
Couverture souple
ISBN 10 : 1944659218 ISBN 13 : 9781944659219
Editeur : WS PROFESSIONAL, 2017

Synopsis

Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. Service Marketing Communications is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
WS PROFESSIONAL
Date d'édition
2017
Langue
anglais
ISBN 10 
1944659218
ISBN 13 
9781944659219
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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