Service Quality And Productivity Management - Couverture souple

Livre 12 sur 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659424: Service Quality And Productivity Management
Couverture souple
ISBN 10 : 1944659420 ISBN 13 : 9781944659424
Editeur : WS PROFESSIONAL, 2017

Synopsis

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
WS PROFESSIONAL
Date d'édition
2017
Langue
anglais
ISBN 10 
1944659420
ISBN 13 
9781944659424
Reliure
Broché
Nombre de pages
78
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne