There is a fundamental truth of the business world—something as great and inevitable as death and taxes—and it’s a hard pill to swallow: It doesn’t matter how revolutionary or world-changing an idea is: without sales, that idea will die. Quote-to-cash, or QTC, refers to the integration and automated management of end-to-end business processes involved in selling. It is the foundation on which we build revenue, designed to simplify and accelerate the sales process. The road to successful quote-to-cash is difficult because it includes many complex moving parts involving a large number of parallel tracks. Whether you are starting your quote-to-cash journey or you are well into it, this book will give you an opportunity to take a different look at your own journey and contribute to making you more successful.
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