Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Couverture souple

Liozu, Stephan M.

 
9781945815089: Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite
Couverture souple
ISBN 10 : 1945815086 ISBN 13 : 9781945815089
Editeur : Value Innoruption Advisors Publishing, 2021

Synopsis

Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore—and a driver of competitive advantage and a strong profit lever.

Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.

This book was made possible through the financial contribution of ten companies:

  • Boston Consulting Group
  • Deloitte Consulting LLP
  • INSIGHT2PROFIT
  • Manchon & Company
  • Miller Advisors
  • Pricefx
  • Pros Holdings
  • Simon Kucher & Partners
  • Vendavo
  • Zilliant
This collection is also endorsed by the Professional Pricing Society (PPS) and the Coalition for the Advancement of Pricing (CAP). Be bold: join the pricing revolution!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Value Innoruption Advisors Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
1945815086
ISBN 13 
9781945815089
Reliure
Broché
Nombre de pages
488
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg