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Data Driven Marketing: Leverage Data to Increase Sales, Grow Profits, and Land More Customers - Couverture souple

Bryan, Roger

 
9781946694027: Data Driven Marketing: Leverage Data to Increase Sales, Grow Profits, and Land More Customers
Couverture souple
ISBN 10 : 1946694029 ISBN 13 : 9781946694027
Editeur : Ainsley & Allen, 2017

Synopsis

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.

You’ll learn how to implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing.

  1. Gather
  2. Understand
  3. Decide and Automate
  4. Execute
  5. Test and Learn

Roger Bryan spent three years working with hundreds of businesses on their “Modern Marketing Strategies” and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts.

It doesn’t matter if you’re a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, by the end of this book, you will be armed with an understanding of how data can make your life easier, and how data-driven marketing can make your campaigns more successful.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Ainsley & Allen
Date d'édition
2017
Langue
anglais
ISBN 10 
1946694029
ISBN 13 
9781946694027
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg