New Insights into Prognostic Data Analytics in Corporate Communication - Couverture souple

Rath, Pragyan; Shalini, Kumari

 
9781947441101: New Insights into Prognostic Data Analytics in Corporate Communication
Couverture souple
ISBN 10 : 1947441108 ISBN 13 : 9781947441101
Editeur : Business Expert Press, 2019

Synopsis

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.

The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Pragyan Rath is an associate professor in communication in the Indian Institute of Management Calcutta (IIMC). She is developing the Narrative of Things in the lines of Internet of Things, thus innovating analytical models on market research. She has authored the following books: The I and the Eye: The Verbal and the Visual in Post-Renaissance Western Aesthetics (Cambridge Scholars Publishing, 2011), Communication Strategies for Corporate Leaders (Routledge, 2018), and Corporate Communication (Cengage, 2018).

K. Shalini is a banker with State Bank of India (SBI) who has previously worked as a researcher in the Business Ethics and Communication Group at the Indian Institute of Management Calcutta (IIM-C) and has coauthored Corporate Communication (Cengage, 2018). A self-taught artist and a management graduate from National Institute of Technology, Durgapur (NIT), her research areas are in various business administration domains ranging from human resources to corporate communication.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2019
Langue
anglais
ISBN 10 
1947441108
ISBN 13 
9781947441101
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
non disponible