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Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management - Couverture souple

Rajagopal

 
9781947441149: Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management
Couverture souple
ISBN 10 : 1947441140 ISBN 13 : 9781947441149
Editeur : Business Expert Press, 2018

Synopsis

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2018
Langue
anglais
ISBN 10 
1947441140
ISBN 13 
9781947441149
Reliure
Broché
Nombre de pages
196
Coordonnées du fabricant
non disponible
Personne responsable
non disponible