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Words to Win By: The Slogans, Logos, and Designs of America's Presidential Elections - Couverture souple

 
9781948062640: Words to Win By: The Slogans, Logos, and Designs of America's Presidential Elections
Couverture souple
ISBN 10 : 194806264X ISBN 13 : 9781948062640
Editeur : Apollo Publishers, 2020

Synopsis

From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia.

Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's "Return to Normalcy" banners, from buttons emblazoned with Dwight Eisenhower's trademark "I Like Ike" to Shepard Fairey's iconic "HOPE" poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion.

This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public.

In the fast-moving age of Twitter and Facebook, this tangible display of effective--and regrettable--American artifacts is destined to delight political junkies and design aficionados of all stripes.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Apollo Publishers is the publisher of The Colored Waiting Room: Empowering the Original and New Civil Rights Movements; Conversations Between an MLK Jr. Confidant and a Modern Day Activist, The Outdoor Citizen: Get Out, Give Back, Get Active, and One by One: A Memoir of Love and Loss in the Shadows of Opioid America.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Apollo Publishers
Date d'édition
2020
Langue
anglais
ISBN 10 
194806264X
ISBN 13 
9781948062640
Reliure
Broché
Nombre de pages
416
Éditeur
Apollo Publishers
Coordonnées du fabricant
non disponible
Personne responsable
non disponible