Make retention a whole-campus initiative in more than just name. From matriculation to graduation, walk through how to coordinate across enrollment management, student affairs, and academic affairs to create conditions and programs that drive student success.
In this era of declining high school graduate populations, competition between colleges to enroll students is fiercer than ever, provoking escalating costs to recruit, yield, and enroll each student. But while it is common for institutions to chart their recruiting return on investment, it is not yet a widespread practice for colleges to calculate the high cost of attrition.
Yet in a higher-ed climate where enrollment scarcity is the norm, strategic institutions are those that consider both student input and student throughput. The goal is not just to admit, yield, and enroll, but also to create conditions and programs that support student success from matriculation to graduation. If such conditions are to succeed, it is crucial that college and university leaders do not compartmentalize the stages of the student life cycle, but plan comprehensively to manage the entire student pipeline.
Paul Marthers' Managing the Whole Student Life Cycle offers a thorough guide to reconsidering that life cycle holistically. Each chapter reviews practical approaches that have taken root and shown demonstrated success at varied institutions, offers worksheets to prompt thinking and application at your own campus, and suggests practical next steps. Topics addressed include:
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