The Iconist: The Art and Science of Standing Out - Couverture rigide

Mustard, Jamie

Couverture rigide

ISBN 10 : 1948836416 ISBN 13 : 9781948836418

Editeur : BenBella Books, 2019

Synopsis

Winner of the 2019 O.W.L. Outstanding Works of Literature Award

 

Why do we immediately recognize art by Van Gogh and Warhol?

What does Beethoven share with Rage Against the Machine and Madonna?

What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)?

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.

The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.

For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

A propos du livre

À propos de l'auteur

Jamie Mustard is a conceptual artist, artistic director, culturist and writer including his work on perception in the physical world relating to art, imagery and ideas.  

Jamie believes that ‘emotional art’ is an accelerator of change. His work on the endurance of ideas has been featured in Forbes, Yahoo Finance, Bloomberg, ABC News, Flaunt Magazine, Psychology Today and NPR. Growing up in severe poverty and illiteracy in inner city Los Angeles, Jamie overcame obstacles to eventually reverse engineer ideas to help humans STAND OUT based on primal laws. He believes that because of digital overload, we are all struggling to be seen and experiencing the same invisibility he felt as a child and calls this ‘the economics of attention’.

His books have won the National Indie Excellence Award, the OWL—Outstanding Works in Literature—given by the largest e-commerce bookseller in the world, and runner-up for the PenCraft Book Award for Literary Excellence. Jamie is co-author of the groundbreaking book, The Invisible Machine on the biology of trauma and a children’s book about resilience. His book, The Iconist is currently in-flight entertainment on American Airlines.

A graduate of the London School of Economics, Jamie’s work has included the world’s leading universities, business, science, technology, art, design, creativity and non-profits—Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Pacific Northwest College of Art, Hult International Business School, US Army Special Forces, US Army Special Forces Psychological Operations, The Portland Art museum, Content London, The California Department of Public Health and TEDx at creative giant Wieden + Kennedy. 

In late fall of 2025, his first graphic novel, HYBRED, will be released—a world written, conceived and art directed by Jamie, with all images drawn and colored in a little stone town in Southern Italy with artist Francesca Filomena. A universal story of resilience in the face of overwhelming odds, Child X celebrates yet transcends race—and is ultimately an uplifting impossible to believe story of rising out of adversity and building a life full of meaning and connection. With this book, Jamie continues working to restore his family’s legacy and provides a salient saga of the road to humanity and self-possession.

Détails de l'édition

• Éditeur: BenBella Books
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1948836416
• ISBN 13: 9781948836418
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV, GPSR Europäische Union; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas