Fundamentals of Business, 3rd Edition (B&W) - Couverture souple

Skripak, Stephen J.; Poff, Ron

 
9781949373349: Fundamentals of Business, 3rd Edition (B&W)

Synopsis

This book is freely available at: http://hdl.handle.net/10919/99283. Fundamentals of Business, Third Edition (2020) is a 370-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license.

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