Break the Internet: The Truth About Influencers - Couverture souple

Yallop, Olivia

Couverture souple

ISBN 10 : 1950354873 ISBN 13 : 9781950354870

Editeur : Scribe Pubns Pty Ltd, 2022

Synopsis

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.

A propos du livre

À propos de l'auteur

Olivia Yallop was a digital strategist and commentator on technology and pop culture, whose book on the rise of the influencer, Break the Internet, was critically acclaimed when it was published in 2021.

Détails de l'édition

• Éditeur: Scribe Pubns Pty Ltd
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1950354873
• ISBN 13: 9781950354870
• Reliure: Broché
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible