Outsmart Your Brain: Identify and Control Unconscious Judgments, Protect Yourself From Exploitation, and Make Better Decisions The Psychology of Bias, Distortion and Irrationality - Couverture rigide

Livre 4 sur 5: Mental Discipline

Steven, Schuster

 
9781951385736: Outsmart Your Brain: Identify and Control Unconscious Judgments, Protect Yourself From Exploitation, and Make Better Decisions The Psychology of Bias, Distortion and Irrationality
Couverture rigide
ISBN 10 : 195138573X ISBN 13 : 9781951385736
Editeur : Vdz, 2019

Synopsis

What motivates us into doing or avoiding things? Why do our predictions not reflect reality?


Traditional economics claims humans are rational actors. But is this true? Think about the last time you bought something expensive; was that item really the best choice based on value and utility? We all fall prey to irrationality and biases and make decisions based on them. This contradicts the wisdom of traditional economics.

Outsmart Your Brain challenges everyday wisdom with the help of psychology and economics, commonly known as behavioral economics. Here you'll find counterintuitive answers to the motivations behind our actions.

This book is for those who don't fear reality, have inquisitive an nature, enjoy challenges, and like to understand the real motivations of human nature - who like to outsmart their brains.

Why do smart people make irrational decisions so often?

- Understand why people value some things more than others.
- How to use incentives to actually achieve what you want.
- Understand the role dopamine plays in your decision-making to be more vigilant about your snap judgments.
- Get around your natural biases related to loss, ownership, and risk.

This compilation of experiments and studies mixed with the author's wit will shift your understanding of human behavior. By recognizing the biases mentioned in this book:
- You can make better decisions - be it in business, personal life, or community.
- Avoid the serious consequences that certain biases lead us into.
- You'll know how people think, so you can help others make choices that are the best for them.
- Learn the difference between perceived and actual risks and use this knowledge to your advantage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Vdz
Date d'édition
2019
Langue
anglais
ISBN 10 
195138573X
ISBN 13 
9781951385736
Reliure
Relié
Nombre de pages
158
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781701286870: Outsmart Your Brain: Identify and Control Unconscious Judgments, Protect Yourself From Exploitation, and Make Better Decisions - The Psychology of Bias, Distortion and Irrationality

Edition présentée

ISBN 10 :  1701286874 ISBN 13 :  9781701286870
Editeur : Independently published, 2019
Couverture souple