Pink Goldfish Workbook: How to Implement Pink Goldfish Strategy in Your Organization - Couverture souple

Phelps, Stan; Rendall, David

Couverture souple

ISBN 10 : 1952234034 ISBN 13 : 9781952234033

Editeur : 9 INCH Marketing, 2020

Synopsis

Ready to Stand Out in a Sea of Sameness? Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 250 case studies, this Pink Goldfish Workbook provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. We examine the concept of being F.L.A.W.S.O.M. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite of them. We use F.L.A.W.S.O.M. as our acronym for the seven types of pink goldfish. We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. This workbook points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business.

Détails de l'édition

• Éditeur: 9 INCH Marketing
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1952234034
• ISBN 13: 9781952234033
• Reliure: Broché
• Nombre de pages: 79
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg