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Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization (Hardcover edition) - Couverture rigide

Collica, Randall S

 
9781952363061: Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization (Hardcover edition)
Couverture rigide
ISBN 10 : 1952363063 ISBN 13 : 9781952363061
Editeur : SAS Institute, 2021

Synopsis

Better understand your customers using segmentation analytics in SAS Viya!

Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis.

This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAS Institute
Date d'édition
2021
Langue
anglais
ISBN 10 
1952363063
ISBN 13 
9781952363061
Reliure
Relié
Nombre de pages
136
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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