Change Management for Marketers: Internal Transformations Made Easy - Couverture rigide

Shapiro, Dina L.

Couverture rigide

ISBN 10 : 1953183689 ISBN 13 : 9781953183682

Editeur : Thin Leaf Press, 2025

Synopsis

Change Management for Marketers will help people navigate the process of change management for marketing transformations. It will help people through it with less pain, in less time, with better outcomes, and some lightheartedness. This book is for client-side marketers who need change management for marketing transformations. It is equally helpful for partners of client-side marketers including internal and external agencies, internal change managers, and external change management consultants.

After reading this book, you will be able to:

• Define change management specific to marketing transformations and how it differs from organization-wide change management
• Recognize how your amazing marketing skills, experience, and traits enable you to lead change management for marketing transformations
• Empathize with your colleagues’ fear of change and help them overcome their barriers
• Create an insightful Employee Change Journey Map including personas, stages, messaging, and touch points
• Write an inspiring Change Management Brief for everyone involved in the creation and approval of change story communications and resources, such as creative directors, writers, graphic designers, change leaders, and decision makers
• Create a marketing transformation change management process including key steps, collaboration with internal and external stakeholders, and measurement and optimization of change management strategies and tactics
• Tackle the first 90 days of your change management plan implementation

A propos du livre

À propos de l?auteur

Dina Shapiro is a Change Management and Marketing speaker, trainer, and consultant. A former marketing and advertising executive, she founded Yorkville Consulting, a woman-owned business that has won over 35 industry awards. Dina has worked with over 200 clients, mostly Fortune 500 companies, to help them with change management and marketing consulting and training. She holds a master's degree from Boston University Questrom School of Business and a bachelor's degree from George Washington University. Dina lives in her beloved hometown, New York City.

Détails de l'édition

• Éditeur: Thin Leaf Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1953183689
• ISBN 13: 9781953183682
• Reliure: Relié
• Nombre de pages: 220
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg