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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Couverture rigide

Michaelson, David; Stacks, Don W

 
9781953349163: Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

À propos des auteurs

David Michaelson, PhD, has over 36 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He received his PhD in anthropology from the New School for Social Research.

Don W. Stacks, PhD, is professor of public relations in the Department of Strategic Communication in the University of Miami's School of Communication. He received his doctorate from the University of Florida.

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