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Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Couverture souple

McPherson, Molly

 
9781954801080: Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Couverture souple
ISBN 10 : 1954801084 ISBN 13 : 9781954801080
Editeur : Mandala Tree Press, 2021

Synopsis

Does public backlash, humiliation, or ‘being canceled’ in today’s digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand.Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-mangement experience and mining news stories and tweets, Molly created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation. In this book, you will:●Learn how to display truth and transparency online in a time of outrage●Get practical tips on how to share your ideas on social media●Discover proactive ways to engage in online forums●Become a modern-age communicator who avoids reputational crisisIndestructible is perfect for anybody who runs a business or communicates on behalf of one—anyone who wants to increase the value and reputation of their business.

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Éditeur
Mandala Tree Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1954801084
ISBN 13 
9781954801080
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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