GrowUp: Take Your Startup to the Next Level - Couverture souple

Denogean, Michelle

Couverture souple

ISBN 10 : 1957321180 ISBN 13 : 9781957321189

Editeur : Berry Powell Press, 2024

Synopsis

WINNER: Goody Business Book Awards - ENTREPRENEUR: SMALL BUSINESS
FINALIST: Goody Business Book Awards - ENTREPRENEUR: STARTUPS

Not everyone is cut out to be an entrepreneur--but you are.
Not everyone starts a company from scratch--but you have.
Not everyone's startup is successful--but yours started out great.
It felt as if you had startup superpowers at the beginning, didn't it?

But now something has changed. What worked for you then isn't working now. Unfortunately, this is very common given that over ninety percent of startups fail. According to Michelle Denogean, MBA and award-winning marketer, here's why: “What made you great at starting will not make you great at growing.”

Michelle reveals her GrowUp Method, a counter-intuitive system, that has equipped scores of founders to transform their struggling startups into growing and sustainable companies.

In GrowUp: Take Your Startup to the Next Level, you will discover:

• Your startup Superpower (your strengths that propelled your initial success)
• The four core competencies needed to G-R-O-W
• The best way to Gain Conviction about your product
• What it takes to Ramp Up your company
• The importance of Owning Your Reputation
• How to Win Customers and increase sales

But there's more to turning around your startup than maximizing your strengths. What do the ten percent of successful founders understand that you need to know?
Every founder has leadership blind spots

• Are you overlooking the essential reason your company might fail?
• Are you resisting the specific changes required for growth?
• Do you know how and when to pivot for growth?

Discover the practical techniques to manage and overcome the fear of failure so that you can lead your company to success.

“If you are looking to take your startup to the next level and aren’t sure how, I highly suggest reading GrowUp immediately.” – Jim Stengel, CEO, Author, Former Global Marketing Officer, Proctor and Gamble

Michelle Denogean earned her MBA at Pepperdine University and served as the Chief Marketing Officer for multiple successful startups. In 2023, Michelle received the coveted Icon Award for Top Marketer of the Year.

A propos du livre

À propos de l'auteur

Michelle Denogean has worn many hats in her career but few know that her first ambitious hat had "Writer" written across it.While she has made herself known as a marketing guru and sought-after strategist in the business world, she spent her early years writing short stories and poems.Born and raised in West Hills, California, Michelle kept busy with school, dance, and writing. In the summer, she worked in her father's accounting business, but she had zero desire to lead in business. However, Michelle received her Bachelor's degree in Communications, with a Minor in Literature Writing, UC San Diego. It was there that she began to understand the intricacies of business.With the advent of the highly accessible internet, Michelle saw kids starting businesses out of their garages and people investing millions in them. Because "business is business," she knew they would need someone to pick up the inevitable pieces. That led her to Pepperdine University, earning her MBA.Entering the business sector, Michelle oversaw divisions of Fastclick and Edmunds. Over the past fifteen years, she has held the role of Chief Marketing Officer for Edmunds, Roadster, and currently, Side. She also served in leadership positions at eHarmony and Move.com. Her hard work has paid off. To her delight, in 2023, Michelle received the coveted Icon Award for Top Marketer of the Year.A few years ago, Michelle got passionate about helping more than just the company she served. Her inability to stay in the marketing box and her passion for asking provocative questions made her the perfect resource for anyone looking to take their start-up to the next level. But she realized she could reach out to many more start-up founders with books. With three in the works, she has now added the hat "Author" to the others.Michelle resides in Newhall, California with her husband, son in high school, and middle-school age daughter. They are avid skiers, snowboarders, and off-roaders. She says her children believe that CMO stands for "Chief Mommy Officer."

Détails de l'édition

• Éditeur: Berry Powell Press
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1957321180
• ISBN 13: 9781957321189
• Reliure: Broché
• Nombre de pages: 231
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg