Digital First: The Six Realizations To Transform Your Business - Couverture souple

Guntha, Vamshi; Ladue, Shahrul

Couverture souple

ISBN 10 : 1958839019 ISBN 13 : 9781958839010

Editeur : Henderson Delridge, 2022

Synopsis

"An insightful and engaging story on what matters the most during a digital-first journey." – RAVI VENKATESAN, Former Chairman, Microsoft India

"This book contains everything business leaders need to demystify digital transformation. The story was so captivating that I couldn’t put the book down!” – CRYSTALE LAPHAM, Former SVP, Digital Transformation, Liberty Mutual

Digital First is the internationally bestselling novel on digital transformation.

After getting fired from his own company, a start-up founder, Neo Ray, takes the only job he can get – as the Chief Digital Officer leading a precarious digital transformation at Fitness First, a gym and workout equipment company. He must put Fitness First on a Digital-First trajectory in one year, or risk losing everything.

With the help of his old business school professor, Neo navigates internal politics, an unreasonable CEO, budget constraints, and the mess left behind from previous failed digital transformations. Along the way, Neo has a series of six realizations that help him focus his efforts, streamline delivery, and deliver value.

Written in a fast-paced and entertaining style, Digital First delivers a simple narrative that helps readers understand the Six Digital-First Realizations and demonstrates how organizations can create order out of chaos.

"A very readable book about a subject which organizations approach with trepidation. The book is a wonderful combination of insights and actions which can dramatically transform an organization." – BIJOU KURIEN, Chairman, Retail Association of India (RAI), Former President & CEO, Reliance Retail, Former COO, Titan Co Ltd.

“Digital Transformation requires vision, grit and the ability to execute. This book draws on the author’s deep expertise, and their ability to think differently and drive transformations, where many others fail.” – MARCUS EAST, Chief Digital Officer, T-Mobile US

“A must read for any organization pursuing a digital-first journey.” – AZRUL OSMAN-RANI, CEO, Petronas Dagangan Berhad

Détails de l'édition

• Éditeur: Henderson Delridge
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1958839019
• ISBN 13: 9781958839010
• Reliure: Broché
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible