Propaganda (Warbler Classics Annotated Edition) - Couverture souple

Bernays, Edward L

Couverture souple

ISBN 10 : 1962572587 ISBN 13 : 9781962572583

Editeur : Warbler Classics, 2024

Synopsis

Propaganda, the seminal 1928 book by Edward L. Bernays, stands as a foundational text in understanding the mechanisms of public persuasion and manipulation. Bernays delves into the art and science of influencing public opinion, drawing from his extensive experience in the field of public relations. He explores the ways in which propaganda can shape perceptions, attitudes, and behaviors on a mass scale, often without individuals realizing the extent of their manipulation. Bernays not only elucidates the techniques employed in propaganda but also reflects on its ethical implications and societal consequences. Propaganda holds significance in culture as it unveils the subtle mechanisms at play in shaping public discourse and decision-making processes. It serves as a cautionary tale, urging readers to critically analyze the information they encounter and to be vigilant against manipulation in an increasingly mediated world. Moreover, the book underscores the power dynamics inherent in communication, challenging readers to consider the ethical responsibilities of those who wield such influence. A cornerstone of media studies and communication theory, Propaganda continues to provoke discourse on the nature of persuasion and the role of propaganda in shaping modern society. This Warbler Classics edition includes an afterword entitled "Freud and His Nephew" by Stewart Justman and a biographical timeline.

A propos du livre

À propos des auteurs

Edward L. Bernays (1891-1995) was an American luminary in the field of public relations. He has been called variously "the father of public relations" and "the father of spin." Bernays revolutionized the way information was disseminated and perceptions were shaped. With a keen understanding of human psychology, he crafted campaigns that not only influenced public opinion but also transformed societal norms.

Stewart Justman directed the Humanities program at the University of Montana. He is the author of, among other books, Fool's Paradise: The Unreal World of Pop Psychology and Seeds of Mortality, a meditation on cancer, which received the PEN Award for the Art of the Essay. His website is stewartjustman.com.

Détails de l'édition

• Éditeur: Warbler Classics
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1962572587
• ISBN 13: 9781962572583
• Reliure: Broché
• Nombre de pages: 120
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible