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The Indispensable Marketer: Bridge The Trust Gap with Your CEO and Build a Business You're Both Proud Of - Couverture rigide
Synopsis
You smile. You nod. You say, "we'll make it happen." Then you go back to your desk to read your CEO's mind. The work comes back wrong, the results stall, neither of you can say why. Six months in, you're one bad quarter from the door.
That is what it feels like to be dispensable. And AI is making it real. A tool now does the work that was your value for a few percent of your salary.
Jacob started in that marketer chair. Then he became the CEO on the other side of the desk and burned through five marketing leaders before admitting the problem wasn't them. It was him. The vision lived in his head. He calls it the Trust Gap, and he's watched it play out in thousands of companies from every chair.
The sixth marketer stayed. Together they built what's in these pages: VSET, a framework that takes you from dispensable to indispensable.
- Vision. A destination your CEO signs off on, so the goalposts stop moving.
- Strategy. A map with math both sides can defend, so tradeoffs get made together.
- Execution. A weekly scorecard that proves the vehicle runs, so leadership stops grabbing the wheel.
- Team. A crew with real ownership, so you stop being the bottleneck.
Tactics change. The pattern doesn't. Become the marketing leader your CEO can't run the business without. Or find a CEO ready to build it with you. Either outcome is a win.
Marketing is the best job in the world or the worst. This book is how you choose.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Jacob Baadsgaard is the founder and CEO of Disruptive Advertising, the agency he bootstrapped past $150 million in lifetime revenue, employing over 500 marketers. He lives in Utah with Teresa, his wife of over twenty years, and their four children. When he's not writing, teaching, or building, you'll find him running the canyon, working out the next idea one mile at a time.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Indispensable Marketer: Bridge The Trust Gap with Your CEO and Build a Business You're Both Proud Of
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The Indispensable Marketer
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Avocet Books Okt 2026, 2026
ISBN 10 : 1963678311
ISBN 13 : 9781963678314
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -You smile. You nod. You say, 'we'll make it happen.' Then you go back to your desk to read your CEO's mind. The work comes back wrong, the results stall, neither of you can say why. Six months in, you're one bad quarter from the door.That is what it feels like to be dispensable. And AI is making it real. A tool now does the work that was your value for a few percent of your salary.Jacob started in that marketer chair. Then he became the CEO on the other side of the desk and burned through five marketing leaders before admitting the problem wasn't them. It was him. The vision lived in his head. He calls it the Trust Gap, and he's watched it play out in thousands of companies from every chair.The sixth marketer stayed. Together they built what's in these pages: VSET, a framework that takes you from dispensable to indispensable.- Vision. A destination your CEO signs off on, so the goalposts stop moving.- Strategy. A map with math both sides can defend, so tradeoffs get made together.- Execution. A weekly scorecard that proves the vehicle runs, so leadership stops grabbing the wheel.- Team. A crew with real ownership, so you stop being the bottleneck.Tactics change. The pattern doesn't. Become the marketing leader your CEO can't run the business without. Or find a CEO ready to build it with you. Either outcome is a win.Marketing is the best job in the world or the worst. This book is how you choose. 272 pp. Englisch. N° de réf. du vendeur 9781963678314
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The Indispensable Marketer : Bridge The Trust Gap with Your CEO and Build a Business You're Both Proud Of
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - You smile. You nod. You say, 'we'll make it happen.' Then you go back to your desk to read your CEO's mind. The work comes back wrong, the results stall, neither of you can say why. Six months in, you're one bad quarter from the door.That is what it feels like to be dispensable. And AI is making it real. A tool now does the work that was your value for a few percent of your salary.Jacob started in that marketer chair. Then he became the CEO on the other side of the desk and burned through five marketing leaders before admitting the problem wasn't them. It was him. The vision lived in his head. He calls it the Trust Gap, and he's watched it play out in thousands of companies from every chair.The sixth marketer stayed. Together they built what's in these pages: VSET, a framework that takes you from dispensable to indispensable.- Vision. A destination your CEO signs off on, so the goalposts stop moving.- Strategy. A map with math both sides can defend, so tradeoffs get made together.- Execution. A weekly scorecard that proves the vehicle runs, so leadership stops grabbing the wheel.- Team. A crew with real ownership, so you stop being the bottleneck.Tactics change. The pattern doesn't. Become the marketing leader your CEO can't run the business without. Or find a CEO ready to build it with you. Either outcome is a win.Marketing is the best job in the world or the worst. This book is how you choose. N° de réf. du vendeur 9781963678314
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The Indispensable Marketer
Edité par
Avocet Books Okt 2026, 2026
ISBN 10 : 1963678311
ISBN 13 : 9781963678314
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -You smile. You nod. You say, 'we'll make it happen.' Then you go back to your desk to read your CEO's mind. The work comes back wrong, the results stall, neither of you can say why. Six months in, you're one bad quarter from the door.That is what it feels like to be dispensable. And AI is making it real. A tool now does the work that was your value for a few percent of your salary.Jacob started in that marketer chair. Then he became the CEO on the other side of the desk and burned through five marketing leaders before admitting the problem wasn't them. It was him. The vision lived in his head. He calls it the Trust Gap, and he's watched it play out in thousands of companies from every chair.The sixth marketer stayed. Together they built what's in these pages: VSET, a framework that takes you from dispensable to indispensable.- Vision. A destination your CEO signs off on, so the goalposts stop moving.- Strategy. A map with math both sides can defend, so tradeoffs get made together.- Execution. A weekly scorecard that proves the vehicle runs, so leadership stops grabbing the wheel.- Team. A crew with real ownership, so you stop being the bottleneck.Tactics change. The pattern doesn't. Become the marketing leader your CEO can't run the business without. Or find a CEO ready to build it with you. Either outcome is a win.Marketing is the best job in the world or the worst. This book is how you choose. 272 pp. Englisch. N° de réf. du vendeur 9781963678314
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EUR 28,50
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
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