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It's Not About You: Winning New Business In A Crowded Agency World - Couverture souple

Boehler, Stephen; Boehler, Robin

 
9781965629079: It's Not About You: Winning New Business In A Crowded Agency World
Couverture souple
ISBN 10 : 1965629075 ISBN 13 : 9781965629079
Editeur : Kingbird Press LLC, 2026

Synopsis

To win more business, you must remember one thing: It’s Not About You.

In today’s market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But prospects care more about what you’ll do for them than what you’ve done for others.

Drawing on decades of experience leading hundreds of agency reviews, Mercer Island Group’s Robin and Stephen Boehler show marketing professionals how to reframe their approach from the client’s perspective.

With candid stories, field-tested tools, and actionable frameworks,It’s Not About Youprovides a clear path to higher win rates, stronger relationships, and healthier, more predictable growth.

You’ll learn how to:

  • Reframe your mindset from self-promotion to service.

  • Create a truly “prospect-friendly” pitch, website, and proposal.

  • Ask smarter questions that uncover what clients really need.

  • Build a new business process that’s consistent, confident, and client-focused.

It’s Not About Yougives agency owners of all types and sizes the clarity and confidence to succeed more often, with less effort. Because when you stop making it about you, everything changes.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kingbird Press LLC
Date d'édition
2026
Langue
anglais
ISBN 10 
1965629075
ISBN 13 
9781965629079
Reliure
Broché
Nombre de pages
225
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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