Conspicuous: How Modern Luxury Redefined Craft, Clout, and Culture - Couverture rigide

Vunnam, Karina

Couverture rigide

ISBN 10 : 1966193254 ISBN 13 : 9781966193258

Editeur : Creative Nudge Press, 2025

Synopsis

Winner of the 2025 Foreword INDIES Silver Award (Popular Culture) & Silver Award for the Nonfiction Book Awards

From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today—the untold story of how we fell in love with luxury, and why we're falling out of love again.

"In Conspicuous, author Karina Vunnam gives us a behind the scenes look at how the leading luxury houses – LVMH, Richemont, Hermès and Chanel – have transformed the age-old world of luxury from that only accessible to a culture’s aristocratic elites to one where nearly anyone can indulge if they have the will to do so. This is a book that reveals how contemporary luxury brands have relentlessly created that will." - Pamela N. Danziger, luxury market researcher, author and journalist

Conspicuous takes readers inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Hermès evolved from exclusive ateliers into global empires—and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.

Part cultural history, part business exposé, part personal journey, this book follows luxury's journey through three acts: the seductive rise of logo culture and Instagram-fueled desire, the explosive growth and inevitable contradictions of mass luxury, and the emerging rebellion toward quiet luxury, values-driven consumption, and authentic craftsmanship.

You'll discover:

• How a single Instagram post can make or break a luxury brand
• Why Hermès deliberately maintains waiting lists while competitors chase growth
• The hidden costs behind "Made in France" labels
• How Buy Now, Pay Later services transformed luxury access
• Why quiet luxury brands like The Row represent luxury's future

From Parisian ateliers to Chinese factories, from influencer marketing to artisan workshops, CONSPICUOUS reveals the forces reshaping what we desire, what we buy, and what we truly value. For anyone who has ever fallen under luxury's spell—or wondered why it's losing its magic—this book offers both answers and a roadmap to what comes next.

"Offers a sweeping chronological narrative... weaving together boardroom decisions, shifting consumer psychology, economic headwinds, digital marketing, [and] influencer culture. An excellent read for readers intrigued by the cold economics and calculated decisions behind the glittering world of conspicuous goods." — Nonfiction Book Awards

Détails de l'édition

• Éditeur: Creative Nudge Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1966193254
• ISBN 13: 9781966193258
• Reliure: Relié
• Nombre de pages: 274
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg