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The Cognitive Demo: Designing Software Presentations That Match How the Brain Learns - Couverture souple

Mildon, Jeff

 
9781968360108: The Cognitive Demo: Designing Software Presentations That Match How the Brain Learns
Couverture souple
ISBN 10 : 1968360107 ISBN 13 : 9781968360108
Editeur : MiltyMedia, 2025

Synopsis

Most software demos fail—not because the product is weak, but because the human brain is overwhelmed.
In a world where buyers are distracted, stressed, and drowning in information, even the best technology gets ignored if the presentation doesn’t align with how people actually think, learn, and decide.

The Cognitive Demo reveals the neuroscience behind unforgettable software presentations—and gives you a proven framework to transform your demos into clear, compelling, decision-driving experiences.

Drawing on cognitive load theory, memory science, behavioral psychology, and decades of sales experience, Jeff Mildon shows you how to:

  • Capture attention in the first 30 seconds

  • Prevent cognitive overload before it happens

  • Build memory-anchored demo flows that stick

  • Use emotional cues to accelerate understanding

  • Align your message with each buyer persona

  • Structure demos that buyers can retell internally

  • Close with clarity, confidence, and momentum

Whether you’re in SaaS sales, solutions engineering, leadership, or onboarding, this book will teach you how to deliver demos that aren’t just watched—they’re felt, remembered, and retold.

If you want shorter sales cycles, stronger engagement, and buyers who finally “get it,” you need more than features and workflows.
You need The Cognitive Demo.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
MiltyMedia
Date d'édition
2025
Langue
anglais
ISBN 10 
1968360107
ISBN 13 
9781968360108
Reliure
Broché
Nombre de pages
331
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg