Chiefs: Real-World Wisdom For New Business Leaders - Couverture souple

Hightower, Paul

Couverture souple

ISBN 10 : 1969466839 ISBN 13 : 9781969466830

Editeur : Digi Press LLC, 2025

Synopsis

CEO. CFO. COO. CMO. CTO.

In a small business, you're all of them.

Every successful business depends on these leadership roles being executed well. Whether you're launching a startup, growing a family business, or leading an established company, you wear every hat. Chiefs explains what each role demands and how mastering them together builds a stronger, more valuable business.

Drawing on more than 50 years as an engineer, entrepreneur, executive, and business owner, Paul Hightower shares practical, real-world mentorship forged by buying a struggling company, doubling sales, increasing margins by 30%, surviving downturns, and ultimately selling the business for a strong multiple.

Inside you'll learn how to think like every Chief:

• CEO – Create vision, lead by example, and build long-term value.
• CFO – Protect cash flow, understand financial statements, and make smarter business decisions.
• COO – Build operations that scale without chaos.
• CMO – Attract the right customers with clear messaging and effective marketing.
• CTO – Use technology as a competitive advantage.

Real-world lessons include:

• Negotiating through financial crises.
• Making difficult decisions that saved the business.
• Pivoting products and technology to stay ahead.
• Turning customer challenges into profitable opportunities.

Perfect for:

• Entrepreneurs wearing every hat.
• Small business owners.
• Startup founders.
• Consultants.
• Engineers and technical professionals becoming business leaders.

No fluff. No jargon. Just practical, real-world mentorship from someone who's built, grown, and successfully sold a business.

Détails de l'édition

• Éditeur: Digi Press LLC
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1969466839
• ISBN 13: 9781969466830
• Reliure: Broché
• Nombre de pages: 209
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg