The Complete Car Sales Survival Guide: The No-BS Playbook for New Automotive Salespeople - Couverture souple

Huddleston, Bruce

Couverture souple

ISBN 10 : 1972179411 ISBN 13 : 9781972179413

Editeur : Bedrock Heritage Publishing, 2026

Synopsis

Nobody told you how hard this was going to be.

They showed you where the lot was. Maybe walked you through a deal or two. Then they pointed you at the customers and expected you to figure out the rest.

Most new salespeople do figure it out — eventually. But eventually costs you commissions. It costs you confidence. And for a lot of people, it costs them the career before it ever really starts.

The Complete Car Sales Survival Guide exists so you can skip that part.

Written by Bruce Huddleston — a 35-year automotive industry veteran who started as a high school dropout on a dealership lot and retired as a sales manager, general manager, and finance manager — this is the book he wishes someone had handed him on day one. It is not a theory book. It is not a motivational speech. It is a real-world, story-driven survival guide built for the new salesperson who wants to learn fast, sell more, and build a career that actually lasts.

What you will find inside:

The complete 7-Step Sales Process — exactly how it works on a real showroom floor, not how a corporate training video presents it

The Four Types of Buyers — how to identify them within the first few minutes and adjust your approach before you lose the deal

The Disneyland Principle — the single mindset shift that separates top performers from everyone who burns out in year one

Step-by-step guidance on the Meet and Greet, Demo Drive, Price Presentation, Desk Process, and Close — without sounding scripted or pushy

How to handle objections, stalls, and "I need to think about it" using techniques that feel natural and actually work

The psychology of the car buyer — what they are really thinking, why they act the way they do, and how to work with it instead of against it

CRM strategies that keep your pipeline full, your follow-up consistent, and your income predictable

A complete phone script library — eight ready-to-use scripts for cold calls, follow-up, unsold customers, and more

The Buy Here Pay Here world — what it is, how it works, and what every salesperson can learn from it

What actually annoys customers and managers about salespeople — and the habits that quietly kill careers

Key Takeaways and The Rules — the core principles distilled into a reference you will come back to again and again

This is not a book about hype. It is not a book about shortcuts. It is a book about how the car business actually works, written by someone who worked every level of it for thirty-five years and wants to give you the education he never got.

The car business will give you everything you are willing to earn. It will not give you anything you are not.

This book helps you earn more of it, faster.

Part of The Car Sales Survival Series by Bruce Huddleston — practical, real-world guides built for the modern automotive sales professional.

Perfect for new automotive salespeople, dealership training programs, sales managers who mentor new hires, and anyone considering a career in car sales.

A propos du livre

À propos de l'auteur

About the AuthorBruce Huddleston has spent nearly four decades working in the sales industry, with extensive experience in automotive sales and dealership operations. His career began as a new salesperson on the showroom floor and eventually progressed through multiple leadership roles, including sales management and general management.Throughout his career, Bruce Huddleston has worked in a wide range of dealership environments, including new car franchises, independent used car dealerships, and buy-here-pay-here operations. This broad experience has given him firsthand insight into the real-world challenges sales professionals face every day, from greeting customers on the lot to managing sales teams and dealership departments.In addition to sales and management experience, Bruce Huddleston has spent many years mentoring and training sales professionals, managers, and dealership staff. His work has included coaching sales teams, developing communication systems, and training employees across multiple departments, including sales staff, office personnel, and department managers.Bruce Huddleston writes practical guides focused on real-world sales skills, communication, and professional development. His books emphasize straightforward systems that professionals can apply immediately to improve customer interactions, build confidence, and create stronger relationships in sales environments.His publications are part of the Car Sales Survival Series, published by Bedrock Heritage Publishing.Books by this authorThe Complete Car Sales Survival GuideThe Meet and Greet PlaybookThe First 60 Seconds in Car SalesHow to Handle "I'm Just Looking" in Car SalesGreeting Customers on the Car LotThe Ten Second RuleThe Car Sales Conversation Starter GuideCar Sales Confidence for New SalespeopleCommon Car Sales Greeting MistakesBody Language in Car Sales

Détails de l'édition

• Éditeur: Bedrock Heritage Publishing
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1972179411
• ISBN 13: 9781972179413
• Reliure: Broché
• Nombre de pages: 170
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg