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THE FOUR TYPES OF BUYERS IN CAR SALES: How to Read Any Customer and Sell to the Number They Care About - Couverture souple
Livre 2 sur 8: The Car Sales Survival Series
Synopsis
Every customer is watching one number. Sell to the wrong one, and you lose the deal.
New on the car sales floor? Here's the truth nobody explained on your first day: not every customer is buying the same thing. One is locked on the price of the car. Another only cares what you'll give them for their trade. The next is doing math on the difference between the two. And a whole lot of them are watching one thing only, the monthly payment.
Run the same pitch on all of them, and you'll lose deals you had every right to win. The customer walks, and you never even know why.
The Four Types of Buyers in Car Sales is the first book in the Working the Deal series, written by Bruce Huddleston, a thirty-five year automotive veteran who worked every level of the business from the showroom floor to the general manager's office. In this short, straight-talking guide, he hands you the framework that took him years to learn the hard way.
Inside, you'll learn how to:
- Spot the four buyer types by reading the one number each customer keeps circling back to
- Tell a real signal from a conditioned question every shopper asks out of habit
- Sell to the cash buyer without getting rattled by the "go ask your boss" push
- Handle the trade buyer's pride, walk the trade the right way, and never kill a deal by running the car down
- Work both ends of the deal for the difference buyer who doesn't care how you get there
- Guide the payment buyer without playing finance man and talking yourself out of a sale
- Stop guessing, start asking, and quit losing deals to assumptions you never needed to make
This isn't theory. Every chapter ends with a real story from the floor, the wins and the misses, so you see each buyer in action instead of just reading about them. No corporate fluff. No buzzwords. Just the honest, practical playbook Huddleston used to train hundreds of salespeople and build a career that lasted.
If you're new to the car business and tired of watching customers walk, this book will change how you sell, starting on your next up.
Get your copy today and start reading your customers like a pro.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Bruce Huddleston spent nearly four decades in the automotive sales industry - starting as a new salesperson on the showroom floor and working his way through sales management and general management across new car franchises, independent dealerships, and buy-here-pay-here operations.That career didn't just build experience. It built a library.Bruce writes practical, no-nonsense guides for sales professionals who want real systems they can use on Monday morning - not theory. His flagship title, The Complete Car Sales Survival Guide, anchors the Car Sales Survival Series, a growing collection that includes ten focused micro-books covering every critical moment in the automotive sales process, from the first ten seconds on the lot to handling objections and closing with confidence.Bruce is also the founder of Bedrock Heritage Publishing, a conservative-minded independent publisher focused on books that matter - including sales and professional development, devotionals, poetry, self-help, anxiety and depression journaling, and children's books rooted in Christian values.His first fiction title, Second Chance: Veil, is scheduled for release later this year.Whether you're a new salesperson trying to survive your first month or a manager looking for tools to develop your team, Bruce's books give you the straight talk the industry rarely offers.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Four Types of Buyers in Car Sales (Paperback)
Edité par
Bedrock Heritage Publishing, 2026
ISBN 10 : 1972179861
ISBN 13 : 9781972179864
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Every customer is watching one number.Cash buyers watch the price. Trade buyers watch what you give them for their car. Difference buyers watch the gap. Payment buyers watch the monthly. Most salespeople never figure out which number matters, so they pitch the wrong one and watch the deal fall apart.In The Four Types of Buyers in Car Sales, 35-year automotive veteran Bruce Huddleston shows you how to read any customer and sell to the number they actually care about. This is not theory from a classroom. It is what works on the floor, from a man who has worked every job in the business, from green pea to general sales manager.You will learn: How to spot each of the four buyer types by what they say and, more important, what they doWhy the question a customer asks is almost never the number they care aboutHow to handle the objections each type throws at youHow to walk a trade with the customer so they devalue it themselves, without you ever saying a bad word about their carHow to sell to the payment buyer without becoming the finance manWhat NOT to do with each type, the specific mistake that kills the dealReal customers are messier than four boxes, so every chapter shows you the blended version too, along with a real FROM THE FLOOR story from Bruce's own career and one hard Rule you can take to work tomorrow.If you are new to car sales, this book will save you months of guessing. If you are a veteran, it will sharpen the read you already trust.Read the buyer. Sell to the number. Close more deals.Book 1 of the Working the Deal series. Every customer watches one number: price, trade, the difference, or the payment. Miss it and you lose the deal. In this no-BS guide, 35-year veteran Bruce Huddleston shows you how to read any buyer and sell to the number they care about. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781972179864
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THE FOUR TYPES OF BUYERS IN CAR SALES: How to Read Any Customer and Sell to the Number They Care About (The Car Sales Survival Series)
Edité par
Bedrock Heritage Publishing, 2026
ISBN 10 : 1972179861
ISBN 13 : 9781972179864
Neuf
Couverture souple
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9781972179864
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EUR 11,47
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THE FOUR TYPES OF BUYERS IN CAR SALES
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9781972179864
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The Four Types of Buyers in Car Sales (Paperback)
Edité par
Bedrock Heritage Publishing, 2026
ISBN 10 : 1972179861
ISBN 13 : 9781972179864
Neuf
Paperback
Vendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Every customer is watching one number.Cash buyers watch the price. Trade buyers watch what you give them for their car. Difference buyers watch the gap. Payment buyers watch the monthly. Most salespeople never figure out which number matters, so they pitch the wrong one and watch the deal fall apart.In The Four Types of Buyers in Car Sales, 35-year automotive veteran Bruce Huddleston shows you how to read any customer and sell to the number they actually care about. This is not theory from a classroom. It is what works on the floor, from a man who has worked every job in the business, from green pea to general sales manager.You will learn: How to spot each of the four buyer types by what they say and, more important, what they doWhy the question a customer asks is almost never the number they care aboutHow to handle the objections each type throws at youHow to walk a trade with the customer so they devalue it themselves, without you ever saying a bad word about their carHow to sell to the payment buyer without becoming the finance manWhat NOT to do with each type, the specific mistake that kills the dealReal customers are messier than four boxes, so every chapter shows you the blended version too, along with a real FROM THE FLOOR story from Bruce's own career and one hard Rule you can take to work tomorrow.If you are new to car sales, this book will save you months of guessing. If you are a veteran, it will sharpen the read you already trust.Read the buyer. Sell to the number. Close more deals.Book 1 of the Working the Deal series. Every customer watches one number: price, trade, the difference, or the payment. Miss it and you lose the deal. In this no-BS guide, 35-year veteran Bruce Huddleston shows you how to read any buyer and sell to the number they care about. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781972179864
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Expédition depuis Australie vers Etats-Unis
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Image d'archives
The Four Types of Buyers in Car Sales (Paperback)
Edité par
Bedrock Heritage Publishing, 2026
ISBN 10 : 1972179861
ISBN 13 : 9781972179864
Neuf
Paperback
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Every customer is watching one number.Cash buyers watch the price. Trade buyers watch what you give them for their car. Difference buyers watch the gap. Payment buyers watch the monthly. Most salespeople never figure out which number matters, so they pitch the wrong one and watch the deal fall apart.In The Four Types of Buyers in Car Sales, 35-year automotive veteran Bruce Huddleston shows you how to read any customer and sell to the number they actually care about. This is not theory from a classroom. It is what works on the floor, from a man who has worked every job in the business, from green pea to general sales manager.You will learn: How to spot each of the four buyer types by what they say and, more important, what they doWhy the question a customer asks is almost never the number they care aboutHow to handle the objections each type throws at youHow to walk a trade with the customer so they devalue it themselves, without you ever saying a bad word about their carHow to sell to the payment buyer without becoming the finance manWhat NOT to do with each type, the specific mistake that kills the dealReal customers are messier than four boxes, so every chapter shows you the blended version too, along with a real FROM THE FLOOR story from Bruce's own career and one hard Rule you can take to work tomorrow.If you are new to car sales, this book will save you months of guessing. If you are a veteran, it will sharpen the read you already trust.Read the buyer. Sell to the number. Close more deals.Book 1 of the Working the Deal series. Every customer watches one number: price, trade, the difference, or the payment. Miss it and you lose the deal. In this no-BS guide, 35-year veteran Bruce Huddleston shows you how to read any buyer and sell to the number they care about. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781972179864
Acheter neuf
EUR 15,64
Expédition à EUR 43,25
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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