What Happened to the Pepsi Generation?: How America’s First Youth Culture Grew Old in a World It Never Expected - Couverture souple

Claxton, Ph.D., Reid P.

Couverture souple

ISBN 10 : 1972456296 ISBN 13 : 9781972456293

Editeur : Reid P. Claxton, Ph. D., 2026

Synopsis

The Pepsi Generation grew up believing they were the center of America’s story. Advertising crowned them the protagonists. Media reinforced their centrality. Culture promised permanent youth, permanent relevance, and permanent optimism. No generation before them had ever been told such things — and no generation after them would believe them. But the Pepsi Generation absorbed the illusion, built their identities around it, and carried it into adulthood.
Then aging arrived. Then demographics arrived. Then digital culture displaced them. And the youth myth collapsed.
The Pepsi Generation is a structural diagnosis of what happens when a nation builds its identity on illusions. It explains how commercial identity replaced cultural identity, how youth worship distorted institutions, how elder erasure fractured community, and how demographic reality forced a reckoning no one prepared for. The book traces the psychological sequelae of aging without a script — identity collapse, loneliness, cultural invisibility — and the social sequelae that followed: institutional breakdown, political grievance, and the collapse of shared reality.
This is not nostalgia. This is not generational blame. This is the cost of selling optimism at scale.
The Pepsi Generation’s experience is America’s warning: a nation that denies aging will eventually deny itself. Their story reveals the illusions that shaped modern culture — and the realism required to rebuild it. As the youth myth dissolves, America must construct new narratives that integrate aging, restore continuity, and stabilize national identity.
The generation that was promised everything now carries the truth the country must face.

Détails de l'édition

• Éditeur: Reid P. Claxton, Ph. D.
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1972456296
• ISBN 13: 9781972456293
• Reliure: Broché
• Nombre de pages: 96
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg