If you happen to come across this book and your business isn't about cosmetics, please do not be discouraged. Even though this book has a 'cosmetics' word in the title, I assure you that anyone can read it and find the information in it useful. The book is created to give the reader more information about starting a cosmetic business and not only a cosmetic line. I have done this because many of us think that it is enough to find an e-mail from a laboratory and our job is done. But it barely started. This is why this book covers much more than talking just about cosmetics. Many of us who have had ideas about a cosmetic line aren't starting from that background and more often than not we don't have a clear vision what else needs to be done. Reading this book will reveal the details of the process which takes you from your idea to your product. What you need to be, what you must be on the lookout for when dealing with laboratories, about a business plan, marketing and funding. You will get insight into the things you need to do and some hidden costs of doing business in this field.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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