MBA BASICS IN 24 HOURS! BOOK 4 OF 8 – MARKETING MANAGEMENT - MM: A SIMPLE HANDBOOK OF MASTERS IN BUSINESS ADMINISTRATION! BOOK 4 OF 8 – MARKETING MANAGEMENT - MM - Couverture souple

G R, Narasimhan

Couverture souple

ISBN 10 : 1973546477 ISBN 13 : 9781973546474

Editeur : Independently published, 2017

Synopsis

MBA BASICS IN 24 HOURS! BOOK 4 OF 8 – MARKETING MANAGEMENT - MMA SIMPLE HANDBOOK OF MASTERS IN BUSINESS ADMINISTRATION! BOOK 4 OF 8 – MARKETING MANAGEMENT - MMSIMPLE & EASY WAY TO UNDERSTAND THE BASICS OF BUSINESS ADMINISTRATION TOPICS EASILY IN SUMMARY AND KEYWORDS WITH 8 EFFECTIVE CHAPTERS!Business Administration is the combination of different areas of skills in management. Managing and maintaining several departments or areas of activities are described in a single umbrella or vertical called management of business administration. The following areas are the main topics or chapters for the discussion under business administration, mostly common for any bachelors or masters studies. •Principles & Practices of Management•Human Resource Management•Financial Management•Marketing Management•Organizational Behaviour•Managerial Economics•Strategic Management•Management Information SystemsThen there are several branches extended in business administration like foreign trade, international business, social work, information technology, finance, human resources etc. These above eight topics are considered to summarize and define important brief summary and keywords under in which various chapters for each topic are given.This book is covers the summaries and definitions of keywords for the topic “Marketing Management” with the following chapters.Scope & Concepts, Strategic Marketing Planning, Marketing Strategy – Segmentation and Targeting, Consumer Buying Behaviour, Product Life Cycle Strategies, Branding and Packaging, Positioning and Differentiation Strategies, Pricing Strategies, Managing Marketing Channels, Management of Logistics and Physical Distributions, Integrated Market Communication, Advertising and Sales Promotion, Sales Management, Market Information System and Market Research, Service Marketing & Future of Marketing and its Dimensions.Some of the chapters are given with examples of Indian economy/trading related terms. But readers must understand the concepts of their own country business & economy and others areas. As it has high level of contents in brief which can be covered in three hours maximum, readers can read other books from different authors to gain in depth knowledge of the given business management and administration. But, this book gives quick glance & easy go chapters for any situation like interview, short answering and overall explanation to present others. Good Luck!

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1973546477
• ISBN 13: 9781973546474
• Reliure: Broché
• Nombre de pages: 32
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg