The Third Wave - Couverture souple

Webb Ph.D., Joseph W.; Romano, Richard M.

Couverture souple

ISBN 10 : 197447058X ISBN 13 : 9781974470587

Editeur : CreateSpace Independent Publishing Platform, 2017

Synopsis

The First Wave (1998)... ...the coming of the Internet and the online migration of society. The Second Wave (2008)... ...the one-two punch of social media and mobile devices, and the migration of society to smartphones and social networks. And here comes... The Third Wave (2018?)... ...smarter mobile phones and social media, coupled with Artificial Intelligence and the “Internet of Things,” making us more interconnected with our devices than ever before. The first two technological and media “waves of disruption” had profound (i.e., “bad”) effects on the demand for print and the printing industry, and the third means even more to come. But the Third Wave doesn’t have to mean doom for print businesses. The disruption is going to happen—so get ahead of the wave and adapt to the changes that are coming. The Third Wave proposes bold changes to the way today’s and tomorrow’s print businesses are run. Contending with Third Wave effects will involve changes in a print business’ approach to capital, to investment, to employment, to management and ownership, to products and services offered. These changes will allow these printers to be better able to serve the changing marketplace of the not-too-distant future.

A propos du livre

À propos de l?auteur

Dr. Joe Webb is one of the graphic arts industry’s best known consultants, forecasters, and commentators. He is the director of WhatTheyThink’s Economics and Research Center. His book, "Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace," written with Richard Romano, has been described as “the manifesto for a new generation of printers.” A 38-year veteran of the graphic arts industries, he is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987). Dr. Webb started in the industry in 1978 with Agfa’s Graphic Systems Division, was a marketing executive with Chemco Photoproducts, and entered consulting full time in 1987. In 1994, he founded the influential TrendWatch information service, sold to multinational publisher Reed Elsevier in 2000. He lives in Wake Forest, N.C. Richard Romano has been a professional writer since 1994, having concentrated predominantly on various graphic communications technologies such as digital imaging, computer graphics, and media trends. From 1999 to 2008, he was a senior analyst for TrendWatch Graphic Arts (later The Industry Measure), and from 1995 to 2001, he had been a writer and editor for Micro Publishing News as well as its then-sister publication Digital Imaging. Over the years he has also written for such magazines as Graphic Arts Monthly, GATFWorld, Printing News, HOW, and others. He is the co-author, with Dr. Webb, of Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace, Getting Business: Opportunities for Commercial Printers and Their Clients in the New Communications Arena, “Does a Plumber Need a Web Site?”, and “The Home Office That Works!” He currently contributes to WhatTheyThink.com, the leading news and information portal for the graphic arts industry, for which he curates the Wide-Format special topic page. He also contributes to many other industry publications, including SGIA Journal, Wide Format & Signage, Printing News, and Inkjet’s Age. He lives in Saratoga Springs, N.Y.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 197447058X
• ISBN 13: 9781974470587
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible