Articles liés à Managing Foreigness: maximizing benefits, minimizing...

Managing Foreigness: maximizing benefits, minimizing obstacles across borders - Couverture souple

Daskalova, Ms Lidiya Asenova

 
9781975910051: Managing Foreigness: maximizing benefits, minimizing obstacles across borders
Couverture souple
ISBN 10 : 1975910052 ISBN 13 : 9781975910051
Editeur : CreateSpace Independent Publishing Platform, 2017

Synopsis

Managing Foreignness - is written for managers of multinational companies seeking a better understanding of the concept of liability of foreignness and the possible strategies to counter this phenomenon. - examines the strategies suggested by the two main theories focusing on the liability of foreignness – the resource-based view and the institutional theory. - goes beyond the strategies suggested by these theories and provides the reader with some more points of view on this matter. - outlines the steps which multinational companies’ managers could undertake in order to counter the problems related to their foreignness in a particular context. - focuses on the benefits of foreignness that international companies’ managers could use to compete successfully in a certain foreign for them market. - presents practical advice for such managers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2017
Langue
anglais
ISBN 10 
1975910052
ISBN 13 
9781975910051
Reliure
Broché
Nombre de pages
126
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg