Bridging the Culture Gap: A Practical Guide to International Business Communication

Carté, Penny; Fox, Chris

ISBN 10 : 1978629206 ISBN 13 : 9781978629202

Editeur : Brilliance Audio, 2019

Synopsis

As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of ture, language and set patterns of thinking.
The second edition of Bridging the ture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other tures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English.
Packed with cases, tural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-tural group or to negotiate with an overseas client, Bridging the ture Gap will ensure that the reader has the tural awareness to communicate the intended message.

Détails de l'édition

• Éditeur: Brilliance Audio
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1978629206
• ISBN 13: 9781978629202
• Reliure: MP3 CD
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne