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The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications - Couverture souple

Jones, Susan K.

 
9781980324546: The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications
Couverture souple
ISBN 10 : 1980324549 ISBN 13 : 9781980324546
Editeur : Independently published, 2018

Synopsis

Some of the world's most respected marketing and advertising professors combined their talents to create the 11 fresh and relevant cases in this Integrated Marketing Communications text. The book also features authoritative readings to prepare students and instructors to get the most out of the cases they study and discuss. The cases subjects include some of the world's most dynamic marketing organizations including Burger King, Shinola, and Pacific Gas and Electric. It also introduces some fascinating lesser-known organizations such as BowTie Cause, Flowers for Dreams, and Save the Redwoods. Topics for the readings include social media, the future of advertising, diversity and multiculturalism, and omnichannel marketing. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The readings and cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation (https://www.mefgroup.org/).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Some of the world's most respected marketing and advertising professors combined their talents to create the 11 fresh and relevant cases in this Integrated Marketing Communications text. The book also features authoritative readings to prepare students and instructors to get the most out of the cases they study and discuss. The cases subjects include some of the world's most dynamic marketing organizations including Burger King, Shinola, and Pacific Gas and Electric. It also introduces some fascinating lesser-known organizations such as BowTie Cause, Flowers for Dreams, and Save the Redwoods. Topics for the readings include social media, the future of advertising, diversity and multiculturalism, and omnichannel marketing. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The readings and cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation (https://www.mefgroup.org/).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2018
Langue
anglais
ISBN 10 
1980324549
ISBN 13 
9781980324546
Reliure
Broché
Nombre de pages
308
Éditeur
Kelly Dr. J. Steven
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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