A/B Testing - The Hybrid Statistical Approach: Using Frequentist & Bayesian approach - Couverture souple

Aimé, Philippe; Grünbeck, Jochen; Tazi, Yanis

 
9781980408291: A/B Testing - The Hybrid Statistical Approach: Using Frequentist & Bayesian approach
Couverture souple
ISBN 10 : 1980408297 ISBN 13 : 9781980408291
Editeur : Independently published, 2018

Synopsis

As a marketer, you’ll no doubt have run A/B tests and acted on their results - but how much do you know about how these results are deemed reliable? This publication covers the two main approaches to A/B testing: Frequentist and Bayesian, and explains why at Convertize we think you shouldn’t have to choose.While Frequentist is faster, Bayesian can be more reliable. Wanting to utilise the benefits of each method, we have created a “hybrid” approach to A/B testing, providing users of our platform with reliable results as quickly as possible.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2018
Langue
anglais
ISBN 10 
1980408297
ISBN 13 
9781980408291
Reliure
Broché
Nombre de pages
31
Coordonnées du fabricant
non disponible
Personne responsable
non disponible