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The Search for Why: A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division - Couverture rigide

Raleigh, Bob

 
9781982130558: The Search for Why: A Revolutionary New Model for Understanding Others, Improving Communication, and Healing Division
Couverture rigide
ISBN 10 : 1982130555 ISBN 13 : 9781982130558
Editeur : S&S/Simon Element, 2021

Synopsis

EVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?)

We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic inequality, and racial injustice. If we are to mend the divides between us and grapple with the challenges before us, we need, first, to understand the why.

In The Search for Why, Bob Raleigh provides a new model for how to understand human behavior, the fundamentals of why we do what we do. He draws on his experience in market research and public communication strategy and combines that with research in the social sciences, like psychology, cognitive and behavioral sciences, and anthropology.

The Search for Why covers topics like:
-Why so frequently people seem to act against their own best interests, both in politics and their personal lives
-How to better communicate with one another across political and cultural divides
-How to craft persuasive messages that meet people where they are, and listen to what they are saying back
-Ways you can apply this model to help build a better world, at a personal, social, and global level
-What influences our decisions, even when we don’t realize it

For anyone looking to persuade people, heal divisions, or build better relationships, The Search for Why is a crucial step in the right direction.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bob Raleigh is the founder and managing partner of PathSight Predictive Science. Previously, he was CEO of Rockefeller Consulting and a longtime television executive at Carsey-Werner. He holds a PhD in psychology from Syracuse University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
S&S/Simon Element
Date d'édition
2021
Langue
anglais
ISBN 10 
1982130555
ISBN 13 
9781982130558
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV
info@simonandschuster.nl

Herculesplein 96
Utrecht
3584 AA
Pays-Bas