How to Score in Hollywood: Secrets to Success in the Movie Business - Couverture rigide

Goetz, Kevin

Couverture rigide

ISBN 10 : 198218986X ISBN 13 : 9781982189860

Editeur : S&S/Simon Element, 2025

Synopsis

Go behind the scenes of the movie business as entertainment strategist Kevin Goetz reveals how creative instinct, audience insight, and smart data work together—from development through marketing and release—to increase a film’s potential for financial success.

How to Score in Hollywood explores the essential elements behind financially successful filmmaking. Drawing on nearly four decades of experience in the entertainment industry, audience expert Kevin Goetz reveals how creative instinct, audience insight, and smart data can work together—and why every movie, if made and marketed for the right price, should make money.

Expanding on the principles introduced in his bestselling first book, Audience-ology, Goetz examines the key decisions that influence a film throughout its lifecycle, from development through marketing and release, while always maintaining an appreciation for filmmaking as an art form.

Key insights include:

- Building a strong commercial foundation
- Identifying the right audience from the start
- Using audience research to uncover strengths and red flags
- Standing out in a crowded marketplace
- Planning for a film’s entire lifecycle

Filled with industry stories, entertaining personal experiences, and actionable advice, How to Score in Hollywood offers a fresh perspective on navigating a business filled with risk and uncertainty. Whether you’re a filmmaker, studio executive, entrepreneur, student, or movie lover, the book provides an illuminating look at the creative and business decisions behind how movies are made, marketed, and released.

A propos du livre

À propos des auteurs

Kevin Goetz is the founder and CEO of Screen Engine/ASI, a global leader in entertainment research and strategy, serving all the major film studios, television networks, and streaming services. Throughout his career, he has been at the forefront of Hollywood, having personally tested over five thousand film titles, and his work significantly impacts how movies are made, marketed, and released. In 2024, Kevin received American Cinematheque’s prestigious Power of Cinema Award for his contributions to the film industry. He is the author of the bestselling Audience-ology and How to Score in Hollywood, which explores the secrets to success in the movie business. Kevin hosts the popular Don’t Kill the Messenger podcast and continues educating the filmmaking community through keynote speeches and global presentations. He has produced twelve TV movies, including the Emmy Award–winning Wild Iris, and the documentary Children in the Fire. A member of the Academy of Motion Picture Arts and Sciences, the Television Academy, and the Producers Guild of America, Kevin also serves on the boards of six nonprofit organizations. He currently resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.

Bob Levin is a legendary movie marketing executive, having for over two decades holding the position of president in worldwide marketing at first Disney, then Sony and MGM. As well as being a key member of each studio’s greenlight committee, he led the advertising, publicity, promotion, and research programs that helped launch hundreds of films, breaking numerous box office records throughout his career. Bob came out of semi-retirement when Kevin Goetz invited him to join Screen Engine/ASI as president and chief operating officer, where he has played a pivotal role in the company’s continued success. His first book, How to Score in Hollywood, cowritten with Kevin, reveals the secrets to a movie’s success and profitability, exploring how smart, data-driven decisions—from development to release—help filmmakers minimize risks and maximize returns. Bob lives in Los Angeles with his wife, Hilda Wynn.

Détails de l'édition

• Éditeur: S&S/Simon Element
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 198218986X
• ISBN 13: 9781982189860
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV, GPSR Europäische Union; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas