The $3.5 Trillion Advantage: A Marketer’s Guide to Revenue Growth in Today’s America - Couverture souple

Soto, Terry J.

Couverture souple

ISBN 10 : 1984567152 ISBN 13 : 9781984567154

Editeur : XlibrisUS, 2018

Synopsis

Advising companies on how to successfully expand and implement their strategies with appreciation and relevance has been the focus of Soto’s advisory work for over twenty-five years. In The $3.5 Trillion Advantage: A Guide to Accelerated Revenue Growth in Today’s America, Soto seeks to accomplish three important goals. 1. Help companies understand that America’s demographics have shifted and will continue to shift dramatically. Through astonishing demographic and spending data, she helps marketers see the logic in looking for growth in multicultural markets where these consumers represent half of consumers under forty-five years of age and which have a longer lifetime economic value. 2. Illustrate how current methods of targeting multicultural markets are not working to companies’ best advantage. Not surprisingly, they are also not working to the advantage of the executives assigned to manage multicultural work or to the advantage of agencies to which the work is assigned and, least of all, to the advantage of multicultural consumers who continue to experience irrelevant and friction-full customer journeys. 3. Propose that targeting multicultural markets in the US is due for a significant overhaul and mind shift. Companies need to move away from the sporadic and arbitrary tactical approaches and move beyond simply advertising to full “board strategy expansion” planning mode complete with consumer relevant and integrated implementation across the organization—much like a regional or even an international market expansion. Soto illustrates and diagnoses the challenges corporate stakeholders continue to face using archetypes—Deniers, Dabblers, and Committed—and then shifts to a wealth of insights and winning methods with examples from some of her most successful corporate clients.

Détails de l'édition

• Éditeur: XlibrisUS
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1984567152
• ISBN 13: 9781984567154
• Reliure: Broché
• Nombre de pages: 198
• Coordonnées du fabricant: non disponible
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