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Core Concepts in Business and Management: Digital Marketing (Book with DVD) - Couverture souple

3g E-Learning Llc

 
9781984620781: Core Concepts in Business and Management: Digital Marketing (Book with DVD)

Synopsis

Provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. Gives insights on the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.